Jiff attends Conference Boards annually in order to connect with customers, make new partnerships, and showcase a year of innovations to the platform. Annually, Jiff's internal design team—The Creative Squad—tackles the look and feel of this event.
In 2016, I lead the design effort while working closely with our corporate marketing team to solve how we could stand out and preview our product better than ever.
During a round table brainstorm, A light went off. Literally. Thus the 'Illuminate' campaign was born.
My strategy was two fold: first I wanted to present the thought of 'a lightbulb going off' but in a fresh new way; and secondly, I wanted the product to stand front and center amongst the design.
I kicked off these efforts by first designing the logo which would, in turn, inspire the campaign graphics and scaled the visual strategy over enviornmental marketing, the in app expierence, as well as the digital marketing.